Mr. Young “Terry” Ig Son
President, CJ Philippines, Inc.
President’s Message
Our 2024 Business Direction and Battle Cry is “Driven to Win. Tutok Lang!”
We are One Team of Professionals with a Drive and Focused Mindset to Win.
We share a unique CJ Team Spirit and Culture of OnlyOne which promotes the values of Being First, Best and Different.
Our Driven CJP Team is Mindset-Ready and Focused on Becoming First, Best, and Different in the race to Be Number 1 in the minds of our customers.
• Become First. CJP must be Proactive and Act with Urgency with Customer Needs as a priority and provide value with products and services.
• Become Best. CJP must Improve and Look for ways to Be Better at what we do. This is our continuous effort to be effective in our processes and leverage on our teamwork.
• Become Different. CJP must Innovate and Develop New and Relevant Products and Services to compete and win the customers whatever the situation or challenge maybe.
Let’s continue to be strong and take boundless energy throughout the year.
About RICHMADE
CJ Feed&Care started in 1973 in Korea and has 50 years of feeds business history.
Its category is Total Feeds Family that provides a variety of livestock life cycle feeds in livestock and Aqua.
It is expanding in global markets and entered the 7-country market in Asia (Vietnam/Indonesia/China/Korea/ Philippines/Cambodia/Myanmar).
CJ Feed&Care corporate brand has a role and value covering reliability assurance in the entire business area.
As CJ Feed&Care value chain expands, such as livestock (fresh meat) and Animal Healthcare, CJ Feed&Care needs a brand to differentiate its animal nutrition business from professionalism standpoints and competitors.
With CJ feed and Care as the Corporate Brand, we are Launching RichMade as Feed Master Brand.
The goals of RichMade are:
– To St R engthen feed business competitiveness by building master brand of feed brands with large variations by country
– To Gain the vision and expe R tise of our feed business with technologies and innovations to differentiate itself from our competitors.
– To Enhance b R and power by delivering the same brand image to customers in global countries,
The RichMade meaning and strength are Rich (colorful, rich) + Made.
Healthy livestock production with the highest quality made from a variety of functional ingredients and rich nutrients. RichMade is the new master brand that sets roles and values that emphasize professional feeds business expertise and differentiation.
RichMade’s brand logo symbolically expresses the brand’s strengths of natural ingredients and optimal mixing with the initial ‘R’. The brown color resembling the earth symbolizes the value of sustainability where humans, animals and the environment coexist.
RichMade value proposition “Most Trusted Growth Feed” acts to establish a brand identity and promise customers.
“Most Trusted Growth Feeds!” means.
Professional
and Trustworthy
Helping to Grow
Nutritious
RichMade will achieve growth over the entire life cycle of animals, the growth of global livestock farms, and growth for the future of the feed industry.
RichMade, The Most Trusted Growth Feeds!
Feed & Livestock
CJ’s Feed BU has been the front runner in advancing the livestock industry in Korea through excellent feed products and breeding skills since.
With the knowledge gathered through such expotiencs in Korea, the Feed BU successfully entered the Indonesian market in 1996 and likewise developed additional markets in the Philippines, Vietnam and China.
CJ Philippines
CJ Korea
FEED THE WORLD WITH THE BEST NUTRITION AND CARE
Best Nutrition
The Bio Resources division of CJ CheilJedang has led the development of Korea’s livestock industry with the best products and differentiated consulting since the launching of its first feed in 1973 at Busan Plant. We promise to respect the precious values of human and nature and offer rich meals with safe livestock.
Locally Produced
CJ’s Feed BU is now operating 19 manufacturing plants and more than 1,000 livestock farms spread over 5 different countries.
In Korea, CJ owns 2 manufacturing plants in Incheon and Gunsan as well as an R&D Center, Research Farm and 4 pig farms. In Indonesia, we are supplying more than 100,000,000 chicks through our 20 chicken breeding farms and 3 manufacturing plants in Serang, Jombang and Medan. Vietnam is home to our Southeast Asian R&D Center, and also holds 3 manufacturing plants in Long An, Vinh Long and Hung Yen, as well as pig and chicken farms. In China, we own 10 manufacturing plants in Shenyang, Qingdao and other cities. China also holds a unit of our R&D Center. And finally the Philippines has 2 manufacturing plants in operation in Bulacan and in Bukidnon. Even now, CJ’s Feed BU is constantly expanding its global business.
Milestones
CJ Philippines, Inc.
Inauguration of the San Rafael, Bulacan feed mill
1997
ISO-9002 Certification
1999
CJ Aquaculture Launching
2000
CJ DonDon Farms, Co. operations
2002
Best Animal Feed Manufacturer Award by the Philippines Marketing Awards Institute
2005
ISO-9001 2008 and HACCP Certifications
2010
ISO-9001 2008 and HACCP Certifications
2011
CJP celebrates its 20th year with a groundbreaking for its 2nd facility in Bukidnon
2017
Inauguration of the Manolo Fortich, Bukidnon Plant
2018
RichMade Master Brand Launching
2023